With 927 exhibitors from 27 countries, the INTERCHARM fair is the most important exhibition of the professional market of beauty and hair cosmetics in Russia and other countries of East Europe.

A total of 51.000 professionals visited this years’ edition between October 26th and 28th in the Crocus Centre in Moscow. Hipertin is a regular exhibitor at this fair and participated again this year together with our distributor AR-Beauty on a booth that was organized by STANPA.

The live demonstrations and the presentation of the large amount of new and innovative products attracted a vast range of public during all days.