As a launch of the brand in the Ukraine, Hipertin was introduced to local hairdressers and the professional public at the Intercharm fair in Kiev from Feb. 10th to 12th of 2011 together with the newly appointed distributor Industria Krasi.

As one of only very few brands seen at the fair, HIPERTIN showed to the interested public colouring techniques and results made live on several models, including highlights, reds and grey hair coverage.

The success was overwhelming and confirmed by everybody. Like this, the presence of Hipertin was not huge, but technically on a very high level.