Hair straightening is growing every day as a service of good hairsalons in most countries of the world. Good hairdressers want to offer this technical service to their customers at a high quality level to affordable prices.

ALISSIUM is the answer to this need. After years of research and development in the laboratory and technical centre in Barcelona, Hipertin launches now this Permanent Straightener matching the exact market needs: highest quality to an affordable price.The application of these products allow for reaching the following targets:

an ultra straight hair while

reducing the risk of any harm to a minimum necessary and

giving hairdressers the chance to compete with the so-called “Japanese Straighteners” in the market.

With ALISSIUM they can now do so.

The straightening kit includes the Straightening Cream, the Neutralizer and a Multivitamin Complex treatment to recover and condition the hair during the chemical process.

Hipertin emphasizes on the application side of this product very much by not only giving every hairdresser a detailed description of the straightening procedure at a high quality level, but also by offering specific technical training courses for hairdressers to learn about this application first hand.

February 2010