[7 NEEDS – 7 SOLUTIONS]
Hipertin is launching worldwide a new and complete line of high quality treatment shampoos. Aware of the needs men and women nowadays have, HIPERTIN offers a wide range of treatments which cover and resolve common dysfunctions, both in the hair and in the scalp. First, it offers solutions to specific needs of the hair itself and to that end we present the shampoos Hair Repair, Color and Silver (for grey hair). Secondly, we offer specific shampoos to solve scalp disorders: For Oily Hair Types, Anti Dandruff, Hair Loss Prevention and Sensitive Skin.
This launch is an initial move towards the improvement of the entire range of treatment products in all senses. The formulation of the shampoos has been modified, enriching them with new active agents and extracts which favour and aid the achievement of optimum results. A study has been made of textures, fragrances, tonalities… to ensure that when applied the clients can feel a world of new sensations!
The most evident change is an aesthetic one. Thanks to a new, more stylish and elegant packaging, it has been possible to create a minimalist and modern image. To this end, changes have also been made in the graphic line (typographies, colour schemes..). Furthermore, another significant change has been the new silver distop lids on the 300 ml bottles. Instead, the 1 litre bottles are supplied with a dispensing valve.
The 7 varieties are available in 300 ml bottles, to promote the retail sale of these products by the professional stylist. Four varieties (Hair repair, Oily Hair Type, Anti Dandruff and Hair Loss Prevention) are also available in 1 litre bottles for use only at the salon.
For the launch a display unit has been designed. It has a double objective; to help the stylists display the products in their salons and also to make it easy for clients to pick them up, smell them and check their ingredients and advantages…
Thanks to the new line of Hipertin treatment shampoos, looking after yourself is now easier!
November 2009