From Nov. 11th to 13th 2009 HIPERTIN took part at the international cosmetics fair COSMOPROF in Hong Kong as every year. This show is considered to be the most important in the entire Asian region.

As part of the Spanish Pavillon organized by ICEX, HIPERTIN used this show to launch the new range of treatment shampoos LINECURE, specially developed for the professional hairdresser.

Since HIPERTIN obtained the official regitres of some important products for the Chinese market during this year, the booth was busy all the time not only of contact persons from China, but also from other markets, for which it became clear, that Asia is considered seriously as a strategic geographical region in the international strategy of Hipertin.

November 2010