We present the new permanent colouring from Hipertin, Utopik Platinum.
Positioning us at the cutting-edge of professional hair cosmetics with a technically perfect tint.
The hyaluronan-enriched formula has a deeply moisturising effect and actively improves the structure of the hair fibre, adding elasticity and bounce and combating the effects of external aggressions and the passage of time.
Rehydration of the hair cuticle helps to close flakes, forming a smooth surface that facilitates and improves the reflection of sunlight for extra-shiny, healthy looking hair.
We have chosen bright tones full of life. Thanks to the active ingredients which help the colour penetrate the hair cortex, we defy the colour challenge, guaranteeing full coverage, including in light tones.
TRULY PERFECT COLOUR
- Excellent coverage of grey hair
- Durable, vibrant colours for longer
- Rehydrated hair with sublime shine
- Modern colours with more intense, brighter shades
- Treatment effect, extreme softness
- Visibly younger hair thanks to the anti-ageing effect
FORMUALTED TO GUARANTEE MAXIMUM EFFICACY
VIBRANT, LONG-LASTING COLOURS
When we dye our hair, the colour molecules build up inside the hair fibre. Over time and with subsequent washes, the tone loses its shine, intensity and colour potency.
Thanks to the powerful active ingredients that help the colour penetrate the hair cortex, with Platinum we have attained a colour that does not change and which lasts longer, delivering greater penetration of pigments and enhanced colour durability.
Your hair is constantly subject to factors that weaken its intrinsic properties. These aggressions impact the cuticle, weakening and drying it out until the hair looks dull, brittle and lifeless.
Platinum combats this effect by including phenyl trimethicone in its formula. The molecular structure means that this silicon acts as an emollient and protective agent, adhering to the hair fibre and forming a permanent layer which smooths the hair and protects it from external aggressions. It stops the hair from losing moisture and protects the colour in dyed hair, making your hair extraordinarily shiny and healthy-looking.
WITH SMOOTHING PROPERTIES
Sensitivity to ingredients are among the main concerns of customers who dye their hair. That’s why the Platinum formula contains active ingredients that prevent the feeling of stinging, with smoothing, anti-irritant properties that pamper and care for the scalp.
HYDRATED, RESTRUCTURED HAIR
Aware of hyaluronan’s advantages in cosmetic products, Platinum includes it as one of its most effective active ingredients. Its main benefit is the high power of hydration it brings to the hair structure, compensating for the negative effects of the sun, environmental factors, aggressive treatments and other circumstances that cause water to be lost from the hair and lead to split ends, dryness, loss of colour and shine. Thanks to its action, the hair retains more humidity, helping the flakes of the hair fibre to remain closed and better reflect sunlight on the hair for a spectacular shiny result. A healthy, hydrated cuticle improves the intensity and durability of the colour in your hair. It ensures a healthier look and makes the hair more resistant and flexible.
VERY LIGHT BROWNS AND SHINY MAHOGANIES
6/5 MAHOGONY DARK BLONDE
- 8/7 EARTH LIGHT BLONDE
- 8/72 IRIDESCENT EARTH LIGHT BLONDE
- 9/72 IRIDESCENT EARTH VERY LIGHT BLONDE
PLATINUM’S NEW MAHOGONY VIOLET TONES
- 4/25 MAHOGANY VIOLET BROWN
- 5/25 MAHOGANY VIOLET LIGHT BROWN
- 6/25 MAHONAGY VIOLET DARK BLONDE
Violets are considered “cold colours”, i.e., completely different to the hair’s natural pigments. With Utopik Platinum we have been able to formulate a number of exquisite, vibrant and long-lasting mahogany violet tones.
UTOPIK-OX THE PERFECT COMPLEMENT TO UTOPIK PLATINUM
For optimal results, Hipertin recommends the use of Utopik Ox Oxidant. It brings a creamy texture to the mixture to ensure an excellent application.
Only use the amounts indicated for each colour.
FIRM IN OUR SOCIAL AND ENVIRONMENTAL COMMITMENT
At Hipertin we are committed to maximum respect for the environment. Indeed, we were the first company in the professional hair cosmetics sector to be ISO 14001 certified and we also adhere to the EMAS Regulation.
In our endeavour to comply with our social and environmental commitment, we have attained the most important quality and environmental certifications, values which we obviously apply across our entire product range.
FSC (Forest Stewardship Council)
The Utopik Platinum cardboard packets are FSC-certified.
We use cardboard made with material from trees planted in forest areas intended for sustainable logging for responsible, rational manufacturing.
Committed to the prevention and reduction of the impact that packaging has on the environment, the green dot, visible on all of our products, certifies that our company complies with Spain’s Law on the Selective Collection of Packaging.
NO ANIMAL TESTING
Aware of developing products that are responsible with life and the environment, Hipertin does not perform experiments on animals. We are committed to no animal testing in our laboratory in all product development stages.