{"id":5369,"date":"2020-10-31T19:27:16","date_gmt":"2020-10-31T19:27:16","guid":{"rendered":"https:\/\/www.hipertin.com\/permanente\/"},"modified":"2025-09-19T11:52:22","modified_gmt":"2025-09-19T11:52:22","slug":"permanent-hair","status":"publish","type":"page","link":"https:\/\/www.hipertin.com\/en\/permanent-hair\/","title":{"rendered":"Permanent"},"content":{"rendered":"<div id='av_section_1'  class='avia-section alternate_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap sidebar_right' style=' '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5369'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h1 style=\"text-align: center;\"><a style=\"text-decoration: none;\" href=\"https:\/\/www.hipertin.com\/en\/coloring\/\"><span style=\"color: #000000;\"><strong>PERMANENT<\/strong><\/span><\/a><\/h1>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-2  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5369'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><p><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible left-to-right av-styling-no-styling    avia-builder-el-4  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.hipertin.com\/en\/permanent-utopik\/' class='avia_image'  ><img decoding=\"async\" width=\"438\" height=\"422\" class='wp-image-17342 avia-img-lazy-loading-not-17342 avia_image' src=\"https:\/\/www.hipertin.com\/wp-content\/uploads\/Utopik.jpg\" alt='Utopik' title='Utopik'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.hipertin.com\/wp-content\/uploads\/Utopik.jpg 438w, https:\/\/www.hipertin.com\/wp-content\/uploads\/Utopik-300x289.jpg 300w, https:\/\/www.hipertin.com\/wp-content\/uploads\/Utopik-36x36.jpg 36w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/a><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>UTOPIK<\/strong><\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-6  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><p><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible right-to-left av-styling-no-styling    avia-builder-el-7  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><a href='https:\/\/www.hipertin.com\/en\/?page_id=5298' class='avia_image'  ><img decoding=\"async\" width=\"438\" height=\"422\" class='wp-image-18379 avia-img-lazy-loading-not-18379 avia_image' src=\"https:\/\/www.hipertin.com\/wp-content\/uploads\/BODEGON_PERMANENTE_PLATINUM.jpg\" alt='' title='BODEGON_PERMANENTE_PLATINUM'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.hipertin.com\/wp-content\/uploads\/BODEGON_PERMANENTE_PLATINUM.jpg 438w, https:\/\/www.hipertin.com\/wp-content\/uploads\/BODEGON_PERMANENTE_PLATINUM-300x289.jpg 300w, https:\/\/www.hipertin.com\/wp-content\/uploads\/BODEGON_PERMANENTE_PLATINUM-36x36.jpg 36w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/a><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>PLATINUM<\/strong><\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-9  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5369'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-10  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-12  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-13  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5369'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-14  avia-builder-el-no-sibling  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><div style=\"text-align: justify;\">\n<p>Within the category of permanent dyes, Hipertin has two ranges: UTOPIK and PLATNIM.At UTOPIK we find the perfect balance between color coverage and hair protection. Formulated with low ammonia content, it reduces the damage suffered during coloring. It has a wide range of shades: from reds to super-lighteners, with many different shades and super-covering natural base tones. A dream come true for coloring professionals!<\/p>\n<p>The UTOPIK PLATINUM range incorporates Plex technology, which helps reinforce hair molecules, minimizing the aggression of technical processes. Its formula favors color penetration, is highly moisturizing, provides elasticity and combats external aggressions, which favors gray coverage and the durability of colors. New, bright and intense colors with PLATINUM!<\/p>\n<p>A different Hipertin dye for any coloring need!<\/p>\n<\/div>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-16  el_after_av_section  avia-builder-el-last   container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5369'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-17  el_before_av_three_fifth  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_three_fifth  flex_column_div av-zero-column-padding   avia-builder-el-18  el_after_av_one_fifth  el_before_av_one_fifth  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-19  el_after_av_three_fifth  avia-builder-el-last  \" style='border-radius:0px; '><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-5369'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":18371,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Permanent - HIPERTIN<\/title>\n<meta name=\"description\" content=\"Hipertin Permanent hair coloring products. 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