{"id":5860,"date":"2020-10-31T13:02:40","date_gmt":"2020-10-31T13:02:40","guid":{"rendered":"https:\/\/www.hipertin.com\/platinum\/"},"modified":"2025-09-19T12:11:52","modified_gmt":"2025-09-19T12:11:52","slug":"platinum","status":"publish","type":"page","link":"https:\/\/www.hipertin.com\/en\/platinum\/","title":{"rendered":"PLATINUM"},"content":{"rendered":"
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BRANDS<\/a><\/h2>\n

PLATINUM<\/span><\/strong><\/h1>\n<\/div><\/section>\n\n<\/div><\/div><\/main><\/div><\/div>
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The secret of PLATINUM<\/strong> is the perfect combination of innovative treatment actives and advanced technology colorants.<\/p>\n

Its extraordinary formula underlines the positioning of PLATINUM<\/strong> as an exclusive dye:<\/p>\n

\u25ba HYALUROX SYSTEM, provides an anti-aging effect on the hair<\/p>\n

\u25ba HIPLEX PROTEIN, highly treating effect and extreme shine<\/p>\n

\u25ba PPD free<\/p>\n

\u25ba GRAY HAIR COVERING, Thanks to its active ingredients, it penetrates better inside the hair, even in light colors.<\/p>\n

\u25ba MORE COMFORTABLE, specific active ingredients that help reduce itching during the application of the dye and conditioners that provide softness.<\/p>\n

\u25ba Coloring suitable for VEGANS. All this allows that, after the coloring process, the hair maintains its balance and looks shiny and luminous.<\/p>\n

Its natural bases are cold without becoming green, with which we achieve a more natural gray coverage. The menu has a wide range of browns, ashes, coppers, reds and iridescent, in addition to the PLATINUM<\/strong> Super-lightening tones, which complete the range with a wide range of shades.<\/p>\n<\/div><\/section><\/p><\/div>

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