A small workshop opens on the street Escultor Llimona in Barcelona and so begins the small-scale production of what would be Hipertin’s first product: the perm lotion called Curly.
The young team at the workshop, passionate about cinema and lovers of beauty, focus their attention on the trends arriving in Spain from Paris and the US.
An expert company in professional hair cosmetics is born, with the aim of becoming a leader.
Amazed at the potential for changing hair colour and rejuvenating the image of women, they focus all their efforts on the invention of a hair colouring cream formula. The incombustible “Altamente Decolorante” product emerges as a result soon after. Aware of the scale of the project, they decide to take a step forward and give the company its ultimate push. Towards the end of the forties, the team was joined by the man who would become the driving force behind the project: Juan Ángeles.