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Platinum nutritive color mask

What are the characteristics of NUTRITIVE COLOR MASK PLATINUM color masks?

It is an intermediate product between a mask and a tint. Tint because it adds color, but without mixing with oxidant and does not contain ammonia, so it has no lightening power. Mask, because it is an ultra-intensive treatment for hydration, nutrition and hair repair, which also provides extreme shine to the hair. It is ideal for:

  • In colored hair: maintain the intensity of the color between one color and another.
  • On undyed hair: add more intensity to the natural color or add some reflection.
  • On hair with highlights: tone, correct or brighten the tone between colorations.
  • On bleached hair: create custom colors and fantasy tones.

How long does the NUTRITIVE COLOR MASK PLATINUM color mask last?

The duration of the color will be 5 to 7 washes, depending on the condition and quality of the hair. The more porous the hair, the shorter the duration of the color.

On what type of hair can the NUTRITIVE COLOR MASK PLATINUM color mask be applied?

It can be applied to all types of hair. It is essential that the hair color where it is to be applied has an adequate tone height, since it will influence the visibility of the color, taking into account that the lighter the hair tone, the more visible the final color will be.

What are the characteristics of NUTRITIVE COLOR MASK PLATINUM color masks?

It is an intermediate product between a mask and a tint. Tint because it adds color, but without mixing with oxidant and does not contain ammonia, so it has no lightening power.

How does the color of NUTRITIVE COLOR MASK PLATINUM develop?

Color masks are developed by adhering the dye to the hair cuticle. The color is fixed thanks to the electrostatic charges produced by the ionic dyes in its formulation.

Is it difficult to apply NUTRITIVE COLOR MASK PLATINUM color masks?

No, the application and exposure time is short, between 5 and 10 minutes. Applies as easy as a mask. To see all the applications consult the application modes.

What happens if I don’t respect the indicated exposure time?

If the exposure time is shortened, the desired color may not be obtained. Instead, if it is increased, the result could be darker or more intense than expected.

Can it be applied with oxidation?

It should not be mixed with activators, peroxides or developers. The color develops in the hair through the ions of the colorants. As previously indicated, color development is different from oxidation coloring.

Can you mix shades to create more colors?

Yes. You can get creative and mix different shades of NUTRITIVE COLOR MASK PLATINUM. Check out our blending guide to find out how to revitalize shades and get recommendations for blending fancy shades.

Can it be applied to dry hair?

NUTRITIVE COLOR MASK PLATINUM color masks have been formulated for use on wet hair. We can apply them to dry hair to create custom colors and fantasy on bleached hair. Although applying them to dry hair can give uneven color results.

What happens if we do not bleach correctly when we want to obtain fantasy effects?

If the bleached hair has yellowish or golden tones, the final result may differ from what you want. If the discoloration is not uniform, the color result could also be uneven.

What happens if I apply heat to the hair during the exposure time?

If heat is applied, a more intense color will be achieved.

How can the color be removed from NUTRITIVE COLOR MASK PLATINUM?

Being a direct coloring mask, the color gradually disappears from the hair. In the case of wanting to remove the color at the moment, you should apply a shampoo plus a stripper. (Example: Equal parts Bubbly Hipertin neutral shampoo with discoloration plus very hot water).