The secret of PLATINUM is the perfect combination of innovative treatment actives and advanced technology colorants.
Its extraordinary formula underlines the positioning of PLATINUM as an exclusive dye:
► HYALUROX SYSTEM, provides an anti-aging effect on the hair
► HIPLEX PROTEIN, highly treating effect and extreme shine
► PPD free
► GRAY HAIR COVERING, Thanks to its active ingredients, it penetrates better inside the hair, even in light colors.
► MORE COMFORTABLE, specific active ingredients that help reduce itching during the application of the dye and conditioners that provide softness.
► Coloring suitable for VEGANS. All this allows that, after the coloring process, the hair maintains its balance and looks shiny and luminous.
Its natural bases are cold without becoming green, with which we achieve a more natural gray coverage. The menu has a wide range of browns, ashes, coppers, reds and iridescent, in addition to the PLATINUM Super-lightening tones, which complete the range with a wide range of shades.